Spotify announce Barcelona will wear limited-edition Olivia Rodrigo kits for El Clasico

BARCELONA, SPAIN - APRIL 02: A general view as fans of FC Barcelona display a TIFO in support of their team prior to the UEFA Women's Champions League 2025/26 Quarter-finals Second Leg match between FC Barcelona and Real Madrid CF at Nou Camp on April 02, 2026 in Barcelona, ​​Spain.
Olivia Rodrigo will be the front of shirt sponsor for the first El Clasico back at Barcelona's Spotify Camp Nou (Image credit: David Ramos/Getty Images)

Olivia Rodrigo will become the latest artist to take over Barcelona’s front of shirt sponsorship for the upcoming El Clasico.

Her initials ‘OR’ will take centre stage as Barcelona look to be crowned La Liga champions for a second season in a row against their fiercest rivals Real Madrid.

Olivia Rodrigo announced as latest Barcelona El Clasico front of shirt sponsor

Lamine Yamal wearing the Barcelona x Olivia Rodrigo collaboration

Lamine Yamal wearing the Barcelona x Olivia Rodrigo collaboration (Image credit: Spotify)

Since becoming Barcelona’s front of shirt sponsor, Spotify have rolled out several unique collaborations with artists for El Clasico clashes.

It started in 2022 with Drake, but since then Catalan artist Rosalia, The Rolling Stones, Karol G, Coldplay, Travis Scott and Ed Sheeran have all taken centre stage for football’s biggest match.

Alexia Putellas wearing Barcelona's latest Spotify collaboration

Alexia Putellas wearing Barcelona's latest Spotify collaboration (Image credit: Spotify)

Olivia Rodrigo is next in line to see her name emblazoned on the iconic Blaugrana kit and will become the youngest artist to be featured.

She is promoting the release of her third studio album, you seem pretty sad for a girl so in love.

On being Barcelona’s front of shirt sponsor for El Clasico Olivia Rodrigo said: “Seeing OR on a FC Barcelona jersey for El Clasico, I don't even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca.

“On top of that, getting to perform for the fans who've been listening since day one, in a city like Barcelona, is going to be so special. That's everything to me. I cannot wait to see them."

She also helped design a capsule collection with the club which will feature a t-shirt, fleece crew, hoodie, bucket hat, and scarf, as well as travel mug, sticker pack and tote bag.

Olivia Rodrigo wearing the Barcelona kit with her name and number on the back

Olivia Rodrigo wearing the Barcelona kit with her name and number on the back (Image credit: Spotify)

Rodrigo will perform an invite-only concert for her fans in Barcelona on the week of the Clasico.

Barcelona know that should both sides win this weekend, then a win against Real Madrid will crown them champions. Should Real Madrid not win this weekend, and Barcelona capture all three points they will be crowned champions and will receive a guard of honour in the Spotify Camp Nou pre-match from Los Blancos.

Barcelona face Osasuna next in LaLiga.

Ewan Gennery
Freelance writer

Ewan is a freelance writer and social media manager who has worked for The Athletic, GOAL, 90min and OneFootball. From Gelsenkirchen to Riyadh, he has covered some of the biggest games in football in his three years in the industry.

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