Chairman Mehmet Dalman has apologised to Cardiff City fans for recent "non-football noise" and urged them to back Ole Gunnar Solskjaer.
Cardiff supporters made no secret of their disapproval at the manner in which owner Vincent Tan treated previous manager Malky Mackay.
Tan and Mackay were involved in a public spat that resulted in the Scot being sacked last month, despite guiding the Welsh club into the Premier League for the first time.
Solskjaer was confirmed as Mackay's successor on Thursday and Dalman has taken the opportunity to express his regret over recent events at the Cardiff City Stadium.
Dalman is eager to draw a line under the turbulent times of late and concentrate on Cardiff's battle to stay in the top flight.
In a message to the Cardiff faithful, he said: "I hope you'll forgive us for that and put some trust in us to build this club to what I think it can be built into.
"This club has huge potential but it all has to start at the football pitch. So less noise about non-football and a lot of noise on the football pitch."
Former Manchester United and Norway striker Solskjaer, who has signed a rolling contract, has been assured he will be backed in the transfer market this month and has already briefed Dalman on the players he wants to bring in.
Dalman said: "He knows what he wants and yes we have discussed all that.
"The first and only objective is to remain in the Premier League."