Adidas is changing its logo – here's what it means for football

By Mark White
published

Adidas are tweaking the iconic three stripes and football equipment is set to look different as a result

Adidas
(Image credit: Getty)

Adidas are one of the most recognisable brands in the world – but they're set to update their unmistakable logo for football. 

The current Adi emblem, of three stripes looking a little like a mountain range, was first brought in back in 1991. Prior to that, the German manufacturer were known for the 'trifoil' logo, that still adorns a lot of their products. 

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Mark White
Mark White
Content Editor

Mark White has been at on FourFourTwo since joining in January 2020, first as a staff writer before becoming content editor in 2023. An encyclopedia of football shirts and boots knowledge – both past and present – Mark has also represented FFT at both FA Cup and League Cup finals (though didn't receive a winners' medal on either occasion) and has written pieces for the mag ranging on subjects from Bobby Robson's season at Barcelona to Robinho's career. He has written cover features for the mag on Mikel Arteta and Martin Odegaard, and is assisted by his cat, Rosie, who has interned for the brand since lockdown.