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High profile - Las Vegas Lights partner with marijuana dispensary

Las Vegas Lights have got a new high-profile sponsor – marijuana dispensary NuWu Cannabis Marketplace.

The United Soccer League club from Las Vegas, who rather appropriately use the hashtag #LightItUp, got social media channels buzzing by announcing the unprecedented partnership on Friday.

"We love Las Vegas. We love Downtown Las Vegas," Lights owner Brett Lashbrook said.

"We're not ashamed of where we're from. We fully embrace it. Nuwu has invested all sorts of money and resources into growing Downtown.

"It's a traditional sports sponsorship. It's in a completely regulated industry and this is part of the stigmatisation of it."