Norwegian club Sogndal release own brand of condoms

By James Kilpatrick
published

The Eliteserien club are hoping to reach out to students by releasing some alternative merchandise. 

Sogndal hope to "create a buzz" among the club's student fanbase as they look to promote their branded condoms around the University of Sogndal.

"Students are a group we want to reach," communications director Hilde Østbø told local paper Sogn Avis. "Until now they have not been so active (in turning up to support their team – put that dirty mind away), so we want to create a buzz and get them to widen their eyes to Sogndal and the club.

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James Kilpatrick