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Winter tournament takes heat off Europeans

To suit European TV audiences, FIFA deemed it sensible to start the final at 12.30pm, just as the Californian sun was burning most fiercely, and the result was a showpiece game lacking not only goals but almost any signs of energy.

Italy suffered similarly to the same opponents in the noon kick-off for the 1970 final in the cauldron of Mexico City when they wilted in the second half and were torn apart by a Brazilian team who had spent a lifetime mastering the art of playing in the sun.

This year, however, for the first time since Argentina hosted in 1978, the "summer" extravaganza is taking place in the southern hemisphere in winter.

"The conditions will undoubtedly help the northern European teams who are used to cold and wet and do not like the heat," Andy Lane, a sports psychologist from the University of Wolverhampton told Reuters.

"Most of them have made their training bases at altitude so they should be able to deal better with that issue so they will definitely enjoy playing in temperatures they are used to and will not have to worry about adapting their natural game."

"I'm sure punters are taking the conditions into account and maybe that's why we are getting more money than ever on England," spokesman Graeme Sharpe told Reuters.

"But the altitude factor could cancel out the benefit o