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Ralph Hasenhuttl hopes sponsorship deal can give Southampton transfer edge

Southampton v Brighton and Hove Albion – Premier League – St Mary’s
(Image credit: Glyn Kirk)

Southampton boss Ralph Hasenhuttl hopes the club’s lucrative new sponsorship deal can help give them an edge in what is expected to be a “hot” summer transfer window.

The Saints have announced an extension of their agreement with the Coingaming Group as main club partner for a further three years, which will see the brand continue on the front of the team shirts.

The deal is described as “the biggest sponsorship agreement in the club’s history”, which will also include the option for certain performance-based bonuses to be paid in cryptocurrency Bitcoin as Southampton explore different potential avenues for financial growth.

The partnership also continues to highlight the importance of safe betting, with schemes to encourage fans to consider the risks before placing a bet.

Hasenhuttl hopes the security of the sponsorship extension can only be a positive one as the club head into another busy summer recruitment drive.

“I know that there were always some discussions about taking a betting company as a main sponsor on the shirt,” the Saints boss said.

“But I think in this way to make such a deal in such a moment of the pandemic and in a situation where a lot of teams are struggling getting new sponsorships because all around there are issues with the economy, I think we can definitely be happy about that.

“And that means we have a little bit more safety in planning for the summer, because it will be a hot transfer summer for sure because I expect some big moves also in the summer, but a lot of teams are struggling with their finances.

“If you have that little advantage then you can make maybe a very early good deal, that helps you massively next season.

“For us, it is a very important long-term deal with a clear message, which is absolutely necessarily.

“Every month we lose a lot of money because of the pandemic, because of having no supporters in the ground, it is very helpful if you have partners you can trust and this was a big step for us.

“It gives us a chance to invest in players that we need for the next season, because we have a few positions where we have big problems and big issues, so this gives us more alternatives for looking around.”

Southampton head to relegation-battlers West Brom on Monday night looking to build on last weekend’s 3-2 comeback win over Burnley.

Kyle Walker-Peters is the only fresh fitness concern after the right-back picked up a slight leg problem during training.

“You can feel the quality of the session is getting better because all the players are back,” Hasenhuttl said.

“That automatically gives you more experienced players on the pitch, so the quality is a little bit higher.

“This is good to see, good to watch and enjoyable every session.”

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