China's football masterplan: why there's much more to it than stellar signings

Chinese Super League

"Financially speaking, the Chinese Super League already beats second-tier European leagues such as Portugal and the Netherlands,” says Joseph Lee, the Indonesia-born, Brazil-based agent who has overseen many of the recent transfers between Brazil and China.

“China has grown up financially and has the biggest population of any country in the world – and 20-30 per cent of these people are into football. If we can get them into the stadiums, we’ll have the biggest crowds in the world.

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