Erling Haaland is on the brink of breaking the Premier League goalscoring record – and now he's set to earn a fortune on the side with Nike, too
(Image credit: Lynne Cameron - Manchester City/Manchester City FC via Getty Images)
Erling Haaland is set to bag a £20 million-a-year contract to secure his status as one of the most lucrative footballers in the sport – but Manchester City haven't offered him an extension.
The Norwegian goal machine has been a surefire hit in the Premier League since making his summer switch from Borussia Dortmund, netting 27 goals in just 24 appearances so far amid accusations that he hasn't quite settled into Pep Guardiola's style of play.
But don't worry City fans, he's not about to leave you. He's just going to join Nike.
Nike have beaten Puma and Adidas to sign Erling Haaland
Haaland has been wearing Nike boots anyway (Image credit: Ryan Pierse/Getty Images)
According to The Athletic, both Adidas and Puma submitted bids for Haaland, though he apparently wanted to remain with Nike.
The forward had a contract with the US brand up until January 2022 but has continued to wear Nike boots anyway, without benefitting from a contract. Puma would have been keen to tie the City star down given that they also produce the Citizens' kits – but the blow will be softened by the fact they've tied down Jack Grealish instead.
Haaland has been wearing Nike Mercurial boots this season – the same model that Kylian Mbappe wears.
With Cristiano Ronaldo moving to Saudi Arabia in his twilight, it's a big coup for the Swoosh to have arguably the two biggest stars of the next generation in Mbappe and Haaland in their roster.
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Nike also boast Haaland's team-mates Kevin De Bruyne and Phil Foden in their roster, along with the likes of Harry Kane, Robert Lewandowski, Luka Modric, Alphonso Davies, Leah Williamson and Sam Kerr.
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Mark White has been at on FourFourTwo since joining in January 2020, first as a staff writer before becoming content editor in 2023. An encyclopedia of football shirts and boots knowledge – both past and present – Mark has also represented FFT at both FA Cup and League Cup finals (though didn't receive a winners' medal on either occasion) and has written pieces for the mag ranging on subjects from Bobby Robson's season at Barcelona to Robinho's career. He has written cover features for the mag on Mikel Arteta and Martin Odegaard, and is assisted by his cat, Rosie, who has interned for the brand since lockdown.
