Pepsi Max has released an advert named 'Nutmeg Royale' ahead of the 2022 World Cup, and it's sure to be an iconic piece of footage for years to come.
Featuring some of football's best players, past and present, Lionel Messi is joined by Paul Pogba and Ronaldinho in a nutmeg tournament. Often, nutmegs are a source of great ridicule. Across the world they are met with derision, howls of laughter thrust upon the unlucky soul who has just been outwitted by the most humiliating of skills
But, initially, it isn't the trio of footballers doing the nutmegging.
The Pepsi Max Nutmeg Royale advert
Starting with a role reversal, Messi is nutmegged as he reaches down for a Pepsi, sending the media world into a frenzy. Pogba and Ronaldinho both become victims of the skill themselves, as they concede double figures in the tournament.
Of course, anything football related can't be missed by Fabrizio Romano, who is shown tweeting across the action during the advert. There were no "here we go's" here, though, just Messi, Pogba and Ronaldinho left to fend for themselves.
Indeed, the three footballers, not keen to be outdone, set out on a course of immeasurable action: to nutmeg anyone and anything they set their eyes on. They're all wearing the 2002 Pepsi Max football shirt during the film, too, a nod to two decades ago when the brand released that kit.
Including Fatboy Slim's iconic 'The Rockafeller Skank' soundtrack and with Peter Drury providing the backdrop commentary, there is arguably no trick Pepsi hasn't missed – it even includes a horse named Horsinho (we're sure Arsenal tried signing him circa 2008?).
Social media football influencers Luva de Pedreiro and Kaljit Atwal also showcase their talents with a ball at their feet in the advert, their inclusion intended to champion the ambition of the upcoming generation of footballers.
But perhaps the most poignant message of all in the film is when GOAT starts to protrude from Messi's throat, the soft-drink brand clearly agreeing with FourFourTwo that he is, indeed, the greatest player of all time...
Messi said of the advert: “It’s great to be back working with Pepsi Max and creating entertaining football moments for fans. I had a lot of fun shooting this campaign – it’s highly-energetic and allowed me to showcase one of my favourite football skills – the nutmeg.”
Coinciding with Pepsi Max's new international tagline 'Thirsty For More', Nutmeg Royale is attempting to showcase the brand in a fun and entertaining way.
Pepsi Max's Senior Director, Global Marketing, Gustavo Reyna said: “When we decided to create this campaign, we knew the nutmeg was the perfect move to showcase.
"A nutmeg move is for the quick-witted, the ambitious, and fun-lovers that are thirsty for the thrill of the game. Creating entertaining moments for our consumers to enjoy is at the core of who we are at Pepsi Max.
"It’s this unexpected fun that we really wanted to shine through in everything we do. With this film and the upcoming moments we have planned, we’ve done just that."
