Sam Allardyce: How to motivate football players


How to restore morale during a losing streak

Just as there’s a winning habit, there is also a losing habit. It just shows the importance of mentality, whatever level you play at: footballers are 75 per cent confidence. If you’ve got the same team week in, week out, that’s the only area really to turn it round – the team’s mental preparation going into each game is crucial. You can change the mentality by changing the team around or asking the players to follow slightly different tactics until you get back on course; if you’re losing games by the odd goal then the first thing to do is to stop conceding. Focus on your strengths and ask them to remember what they felt like when they won nine on the trot – put that in their minds as a positive.


Related article: How to kick a losing habit

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