The (un)popularity of South America’s UEFA Cup

Here in South America we have our own version of the UEFA Cup. ItâÂÂs called the Copa Sul-americana â or Sudamericana, in Spanish, ConmebolâÂÂs official language â and this year its seventh annual competition started exactly a month ago, with the clash between River Plate and Universidad Catolica. 

Never heard of it? No problema, amigo. ItâÂÂs far from being a big hit. While the Copa Libertadores rocks the continent during the first semester, the Copa Sudamericana kind of stirs it in the second. In Brazil, no one gives a damn about it, especially the big boys. And why is that?

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