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BotN season preview: New signings, Tintin & underwear auction websites

Queens Park Rangers

Having sneaked through the play-offs despite underachieving in the Championship, big-spending QPR are now all set to underachieve in the Premier League. No-one wants to see a repeat of their calamitous 2011/12 season, except for literally everybody in the country not associated with QPR.

Manager: Following years of upheaval, the board are relying on Harry Redknapp to bring stability and dignity to Loftus Road. The ex-Spurs boss has enjoyed a career of unbroken success, interrupted only by relegation at Bournemouth, relegation at Southampton, relegation at QPR and financial catastrophe at Portsmouth.  

Prediction: Last year's exciting team may have lost five of its stars, but the money raised has been reinvested wisely. Taider, Dusan Tadic and Graziano Pellè are potentially even better than the men they replaced, and Koeman is a high-calibre coach with bold ideas who can get the Saints marching onwards and upwards. 7th.

Key man: The Potters have a number of likeable footballers who don't go out of their way to deliberately hurt people, but Robert Huth is not that type of player.

The model of a sensible, well-run club, if only because of their close proximity to Newcastle, Sunderland's red and white stripes betray the club's origin as a barbershop quartet. They have become so accustomed to battling relegation that they may well decide to seek relegation out and challenge it to a duel.

Key player: Club captain Lee Cattermole is a combative, snarling presence all over the pitch, whether he's scything down an opponent, remonstrating with the referee, or trudging back to the dressing room to serve another three-match ban.

Shirt sponsor: Sunderland are sponsored by BidVest, the world's largest underwear auction website.

If they were a boy's name, they would be... Bryan.

Prediction: The extent of Gus Poyet's transformation can hardly be overstated. The Uruguayan took Sunderland from relegation certainties to mid-table in the space of a few weeks, and given a full season, only a fool would bet against him taking the Black Cats into Europe. 7th.

Arsenal, Aston Villa, Burnley, Chelsea - Cesc impersonators, psychotic cops & too many trophies
Crystal Palace, Everton, Hull, Leicester - Interrogation suites, hair transplants & Steve Bruce's bone structure

Liverpool, Man City, Man United, Newcastle - Transfer sagas, adopted pandas & personalised jelly
Swansea, Spurs, West Brom, West Ham - Ambitious nicknames, moustaches & matchmaking