'You've got half an hour, if you're playing bad I'm taking you off and telling the press why' - Sam Allardyce's brilliant Bolton Wanderers man-management tactic

Sam Allardyce was manager of Bolton from 1999 to 2007
Sam Allardyce recounted the tale of how he turned a bad situation into a positive for Bolton (Image credit: Getty Images)

Dealing with players who have gone out for a night on the town the evening before a game is the kind of thing that Premier League managers don't expect to have to deal with.

Even 20 or 30 years ago, being seen out in public on the eve of a game was a big no-no.

How Sam Allardyce brought El-Hadji Diouf back down to earth

Sam Allardyce on the touchline for Bolton

Sam Allardyce enjoyed his greatest success as Bolton Wanderers manager (Image credit: Getty Images)

Speaking on the BBC's 'Wayne Rooney Show', Allardyce gave an example of when he made his man management skills work for him.

The then-Bolton manager counted the notorious El-Hadji Diouf among his playing staff at the time following his infamously ill-disciplined spell at Liverpool.

El-Hadji Diouf in his Bolton days

Sam Allardyce gave El-Hadji Diouf an ultimatum after he was caught out on the town (Image credit: Getty Images)

Allardyce said: "Dioufy's [gone] out [on the town] on the Friday night. So I'm coming in Saturday, we're playing at home, and we've got a phone call: 'Dioufy is out'.

"So Dioufy comes in, and I said: 'You were out last night'. [He says:] 'I wasn't'.

"I said: 'Even worse, you were out in Bolton instead of Manchester. I know you were out, because only you can afford Louis Roederer Cristal [Champagne], nobody else in Bolton can' - he'd been buying all his chums Louis Roederer Cristal!

"Everybody's saying: 'you've got drop him'.

"So I said [to him], 'You've got half an hour'. [He said:] What do you mean?'.

"I said, 'you've got half an hour, and if you're playing bad, I'm going to bring you off, put the subs on, and go to the press and say 'I found out he was out on a Friday night.'"

"Man of the match."

Diouf scored 24 goals in 136 appearances for Bolton, and Allardyce went on to manage Diouf again at Blackburn Rovers.

Steven Chicken

Steven Chicken has been working as a football writer since 2009, taking in stints with Football365 and the Huddersfield Examiner. Steven still covers Huddersfield Town home and away for his own publication, WeAreTerriers.com. Steven is a two-time nominee for Regional Journalist of the Year at the prestigious British Sports Journalism Awards, making the shortlist in 2020 and 2023.

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