Tuesday night’s Euro 2020 semi-final between Italy and Spain saw the triumphant return of one very special character: the tiny car that brings on the match ball.
Having appeared at the opening match between Italy and Turkey on June 11, the tiny car unceremoniously disappeared – we thought possibly for good.
But with the introduction of a new Adidas Uniforia ball for the semi-final, everyone’s favourite diminutive remote-control vehicle came roaring back.
it is a truth universally acknowledged, that a man in possession of a heart, must be in want of a cuddle from the tiny football car pic.twitter.com/VGZrk0FP5zJuly 7, 2021
And the question on everyone’s lips is now: erm, what’s the deal with the small car that brings the match ball on, then?
Well, the unsurprising modern football answer is that it’s a sponsorship deal. Volkswagen is the “official mobility partner” (no, us neither) of Euro 2020, and the tiny car is a clever way of advertising that vital deal. It’s even got its own Twitter account now.
Can't believe I'm here. #EURO2020 #ITAESP pic.twitter.com/A2DYhfV6MCJuly 6, 2021
So will we see the tiny football car for England’s semi-final against Denmark and the final on Sunday? We don’t know for sure, but the signs are good.
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