The Saints will march into next season with a new kit manufacturer and effortlessly sexy threads
(Image credit: Southampton)
Southampton have revealed their brand new home shirt, manufactured by Hummel - and it's an absolute beauty.
This shirt celebrates 20 years at St. Marys and intriguingly, it includes the latest AR technology embedded within the shirt. Fans will be able to scan parts of the shirt to unlock exclusive content including a 3D augmented reality version of Saints club captain, James Ward-Prowse who comes to life through your smartphone. Because why wouldn't you want that?
As well as tapping into futuristic technology, the shirt also nods to the nostalgia of the past. Hummel previously worked with the club from 1987-1991.
(Image credit: Southampton)
“After 30 years apart, it's finally time to launch the new Southampton Home Kit for the upcoming 2021/2022 season,” said Hummel CEO, Allan Vad Nielsen.
“We have a long-standing relationship with the club which is also reflected in this very first home kit - while at the same time tapping onto the great personality of the club. And that's why we have decided to bring back the iconic red and white stripes to celebrate history and nostalgia of all the glory memories at St. Mary’s and The Dell.
“We hope that the kit will be well-received by the fans and we look forward to celebrating many victories wearing it."
Mark White has been at on FourFourTwo since joining in January 2020, first as a staff writer before becoming content editor in 2023. An encyclopedia of football shirts and boots knowledge – both past and present – Mark has also represented FFT at both FA Cup and League Cup finals (though didn't receive a winners' medal on either occasion) and has written pieces for the mag ranging on subjects from Bobby Robson's season at Barcelona to Robinho's career. He has written cover features for the mag on Mikel Arteta and Martin Odegaard, and is assisted by his cat, Rosie, who has interned for the brand since lockdown.
