SPT Football launched its debut store in Blackburn on Thursday ahead of its grand opening on Saturday to the general public.
Former Fox Sports presenter Mel McLaughlin and Melbourne Victory stars Leigh Broxham were on hand to welcome guests to the new store, as well as talk about their favourite apparel and services that SPT Football will now provide.
Opening its doors in February 2016, SPT Football reveals a world-class experience store like no other, combining interactive retail experiences, personalised player and team product, expert advice and features exclusive product from the world’s leading football brands to fuel players’ performance and passion for the sport.
Gerrard Woods said he was looking to provide an outlet that caters to everything a footballer or team could desire.
“Opening a football-only store in Melbourne is part of our commitment to the development of the sport, the local community and the thousands of Australians who love the world game as much as we do," he said.
“We saw an opportunity in the market to meet the needs of players, clubs, teams and fans with premium football product and an overall in-store experience not being offered anywhere else in Australia. SPT Football is about providing personalised service, exclusive kits and perfect fits."
“This store will also actively support our partnerships with Football Federation Victoria and its affiliated development teams, as well as our local club partners. Regular team kit fit-outs will be held at the store to ensure players, teams and clubs are putting the best foot forward to reach their performance goals.
Woods added: "We have also committed to an SPT Football Development Scholarship Program in collaboration with our partner, FFV. The scholarship program will launch in the second half of 2016 and be scaled year on year."
As the world game continues to dominate our local sporting community, SPT Football introduces a first of its kind in a massive 997m2, two-story concept store that includes an in-store caged soccer pitch, designed to allow players to test their prospective gear.
SPT Football also houses a team kit section to cater for large group fit sessions, helping all players perform on the pitch, as well as a custom press allowing customers to personalise their favourite league and team jerseys and boots on site.
SPT Football features a large projector screen with stadium seating airing the latest games locally and from around the globe, as well as hosting ongoing events featuring professional teams and athletes. SPT Football will be made available for use by the public and corporate entities as an event venue.
SPT Football will house premium football gear from leading brands, with exclusive limited release product from key football suppliers launched regularly.
The space includes store-within-a-store concepts from both Adidas and Nike – as well as elite football product from Puma, New Balance, Asics, Concave and Mitre, with a full selection of League jerseys also available.
Football fanatics and players are provided a hands-on experience to fit their kit with football specialists ensuring their best form on the pitch.