Depending on what type of fan you are, you'll either love this or hate it.
Over the weekend, Young Boys celebrated winning the Swiss title by beating Luzern 2-1 at home. Good news for them, less so for Basel, who have surrendered their tile and are now condemned to their first trophyless season in nine years (they were also knocked out of the cup by Young Boys, losing 2-0 in the semi-finals back in February).
Anyway, they've taken the magnanimous approach by buying a full-page advert in Blick, one of the biggest-selling dailies in the country, congratulating their rivals on their success.
"Please take care of the trophy, we would like to win it back in good condition," it reads. "FC Basel 1893 congratulates BSC Young Boys on winning the league title."
File that in a category with players swapping shirts at half-time and goalscorers refusing to celebrate against their former teams - i.e. things we're supposed to applaud, but which we secretly think are a bit naff.
And, let's be honest, it's a whole lot easier to be good losers when you've won eight titles in a row...
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Seb Stafford-Bloor is a football writer at Tifo Football and member of the Football Writers' Association. He was formerly a regularly columnist for the FourFourTwo website, covering all aspects of the game, including tactical analysis, reaction pieces, longer-term trends and critiquing the increasingly shady business of football's financial side and authorities' decision-making.
Get the best features, fun and footballing frolics straight to your inbox every week.
Thank you for signing up to Four Four Two. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.