Writing a book is only part of writing a book.
Once your publishers have your final manuscript, the promotion work starts. Review copies are sent to editors and a publicity team fix interviews for the author.
IÃ¢ÂÂve spent much of the last two weeks promoting Glory Glory! and it has been largely enjoyable, if tiring.
Seven meetings and interviews in seven hours around Manchester yesterday would have been more manageable had I not torn a ligament in my foot last week.
FFT reader offer: get ÃÂ£6 off Glory Glory! here
We also have three book signings. The first was last Friday with Paddy Crerand in the Trafford Centre.
Ã¢ÂÂHow am I going to get there?Ã¢ÂÂ asked Crerand the night before, still tired after returning from UnitedÃ¢ÂÂs game in Moscow.
Ã¢ÂÂBy car, like most people,Ã¢ÂÂ I replied.
Ã¢ÂÂI canÃ¢ÂÂt do that, youÃ¢ÂÂll have to pick me up,Ã¢ÂÂ he responded firmly.
Which was probably sensible given that he thought we were going to The Water Shop rather than WaterstoneÃ¢ÂÂs.
He put his best jumper on and we walked through the huge shopping centre, Paddy cursing that heÃ¢ÂÂd been once since it opened in 1998 Ã¢ÂÂ and that was only because his wife, who goes all the time, forced him.
Ã¢ÂÂWhat the ****Ã¢ÂÂs that?Ã¢ÂÂ he then asked in astonishment.
Ã¢ÂÂA food court, where people eat.Ã¢ÂÂ
An Indian family recognised Paddy and swamped him for photos. HeÃ¢ÂÂs like a living god among Manchester United fans.
Ã¢ÂÂDo you remember me?Ã¢ÂÂ asked one man. Ã¢ÂÂI used to see you in Altrincham in the '80s.Ã¢ÂÂ
Ã¢ÂÂOf course I do,Ã¢ÂÂ fibbed Paddy with a smile. Ã¢ÂÂHow are you doing?Ã¢ÂÂ
The signing went well. Sky Sports sent a camera crew down and we met some lovely people.
One attractive lady told Paddy that sheÃ¢ÂÂd watched him in the '60s. He proudly opened a book to show her how good he looked then.
And he told me a story about how heÃ¢ÂÂd been with Rio Ferdinand, Wayne Rooney and Nobby Stiles.
Ferdinand and Rooney were totally in awe of Stiles and his stories of winning the World Cup with England.
PaddyÃ¢ÂÂs wife was supposed to come and meet him after the hour session was up.
She didnÃ¢ÂÂt so we carried on signing and chatting to all kinds of people, Paddy wearing his enthusiasm for life like a magic charm.
Ã¢ÂÂHow am I going to get hold of my wife?Ã¢ÂÂ asked Paddy eventually. Ã¢ÂÂI donÃ¢ÂÂt have a phone. Or her number.Ã¢ÂÂ
Ã¢ÂÂYouÃ¢ÂÂre going to struggle then,Ã¢ÂÂ I replied.
Paddy got out his glasses case, where he had scrawled two phone numbers on the cloth inners Ã¢ÂÂ that was the sum of his phone book. Neither number had a name by it.
Ã¢ÂÂWhich one of those is NoreenÃ¢ÂÂs?Ã¢ÂÂ Crerand asked.
Ã¢ÂÂHow am I supposed to know?" I replied. "SheÃ¢ÂÂs your wife.Ã¢ÂÂ
Neither number was correct.
10 minutes later, Noreen called me to relay a message that she was coming to rescue her stranded husband.
Noreen was a Glasgow beauty queen in 1958 and sheÃ¢ÂÂs great. She claimed she was first attracted to Paddy because he had eyes like the actor Paul NewmanÃ¢ÂÂ¦that and he played for Celtic!
IÃ¢ÂÂve got to do two more signings with Andrew Cole this Thursday in Manchester.
In between, weÃ¢ÂÂll put the FourFourTwo readersÃ¢ÂÂ questions to him for a One on One.
Cole is well organised and owns three mobiles. There could have been a complication had the signing been last week, though.
Some scrote robbed ColeÃ¢ÂÂs car outside the Trafford Centre, with two of his mobile phones inside after heÃ¢ÂÂd given his time to do a Ã¢ÂÂKick Racism out of FootballÃ¢ÂÂ initiative.
Given his aversion to the place, you can safely assume that the thief wasnÃ¢ÂÂt Crerand.
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