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Leeds get dog abuse after revealing deeply unpopular new crest

The Championship club have unveiled their new badge to great disgruntlement among Whites – but comedy for the neutral

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The crest features a 'Leeds salute' (whatever that is) and spells out 'Leeds United' in full instead of the abbreviated 'LUFC'.

The new badge will be used from the start of the 2018/19 season, and replaces the shield that has represented them since 1998. 

Leeds's managing director Angus Gunn said: "It became of primary importance that the new crest clearly reflected who we are.

"Everybody knows how proud and passionate the Leeds United fans are, but since I arrived at the club, I have been in awe of the unique connection between the fans and the team.

“Updating the crest is not a decision we have taken lightly, but we are proud to have a new crest that is authentic to Leeds United and honours the quality and loyalty of our fans.

"It is a symbol of ‘strength in unity’ and a proud expression of the club’s identity and history."

According to the club's official statement, 10,000 people were consulted on the design of the crest – but the new design has been greeted with overwhelming negativity on Twitter. So far its suitability has been likened to:

A Pro Evolution Soccer badge (West Yorkshire White FTW!):

Heartburn relief:

Drain unblocker:

Real ale: 

Five-a-side banter:

An MLS club:

There's still time to change your mind, Angus.

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