Everton's home shirt for next season's has reportedly become the club's fastest-ever selling shirt – and it's not even on full sale yet.
The Merseyside club have struck up a new three-year kit deal with Scandinavian brand Hummel, with next season's strip released to the public on Friday, July 3.
And, while the shirt is only currently available to pre-order (opens in new tab), the club says it is already the most popular kit they've ever had.
Pre-order the Everton 2020/21 home shirt now for £55 (opens in new tab)
Hummel is popular with football fans for its classic designs – particularly Tottenham (opens in new tab), Denmark (opens in new tab) and Aston Villa (opens in new tab) kits from the 1980s – and it has proved an instant hit with Toffees fans, with many purchasing the kit over the weekend.
Responding to the news, Alan McTavish, Commercial Director at Everton said:“We knew that our bespoke Hummel kit would prove to be popular with supporters - and we are delighted with the overwhelmingly positive response that has helped make this the fastest-selling kit in the club’s history."
Details, details 💙👀Describe the new @everton home kit with one emoji. We’ll start 🔥#ShareTheGame #hummelsport #EFC #MoreThanEleven pic.twitter.com/rjOFIUU1n1July 3, 2020
As well as Hummel's iconic chevrons, the kits also pays tribute to the Z-Cars theme tune that plays at Goodison Park before each game, with an image of the song’s soundbar expanded and embossed diagonally across the shirt.
Fans of the Liverpool club have reason to be excited, well aside from football fashion. Everton are about to go into their first pre-season with manager Carlo Ancelotti, who has lifted three Champions League trophies and won titles in all of Europe's top five leagues as a manager. They are also unbeaten since the Premier League restart, despite a tough run of games that included Liverpool and Leicester.
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Conor Pope is the Online Editor of FourFourTwo, overseeing all digital content, and joined the team in February 2019. He plays football regularly, both on grass and artificial surfaces, and has a large, discerning and ever-growing collection of football shirts from around the world.
He supports Blackburn Rovers and holds a season ticket with south London non-league side Dulwich Hamlet. His main football passions include Tugay, the San Siro and only using a winter ball when it snows.
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