FFA unveil four year plan

The FFA today has announced its strategic plan for the next four years with an aim to raise capital to support its 'Whole of Football' plan.

The four pillars of the plan include a desire to connect more fans with the A-League and W-League, a need to improve the experience for all participants, progress to build generations of successful National Teams and to lead towards a unity of purpose.
Speaking at the launch of the strategy in Sydney, FFA Chairman Steven Lowy AM said football needs more capital to invest in the concepts at the heart of the Whole of Football Plan, the game’s 20-year vision released in May last year.

“The 4-year strategic plan represents a significant shift in emphasis towards our showcase competition, the Hyundai A-League,” Lowy said.

“This is primarily about broadcast rights and commercial partnerships, which are the economic foundation of football around the world.

“There is impatience from all levels of the game to do more, and do it quickly.

"That’s good. It’s healthy.

“It shows our game is brimming with enthusiasm and that there’s a hunger for success.

“The upcoming renegotiation of our broadcast arrangements will be critical to funding our four-year strategy, but some projects can’t wait until we wrap up that new deal.

“Today, we have announced initiatives that will kick off in the first year of the strategy, but we will not divert from our disciplined approach and our commitment to sustainability.”

The initiatives outlined at the launch by FFA CEO David Gallop AM include;

  • A refresh of the A-League brand to connect more fans to the competition as viewers, members, ticket buyers and consumers of digital content.
  • New investment in digital platforms to improve the experience of the 2 million grassroots participants and connect more of them to the Hyundai A-League and Westfield W-League.
  • A new centralised approach to Marquee Player Recruitment to assist Hyundai A-League clubs in attracting top class international players, including Caltex Socceroos returning home.
  • Incentives for football stakeholders at all levels to collaborate and align their programs to the game’s overall national objectives.

“Having the funds to invest in the Whole of Football Plan is fundamental, but so too is the unity of purpose that comes from all football’s stakeholders working together,” Gallop said.

Having the Caltex Socceroos and Westfield Matildas qualify for every World Cup remains a key priority, but the Strategy promotes a pipeline of talent so Australia will have generations of successful teams.

“Results at youth international level matter, but not as much as finding the next generation of stars to keep the Socceroos and Matildas at the forefront of Asian and world football,” said Gallop.

“The establishment of A-League academies and the integration of the Foxtel National Youth League teams in the Sony PS4 National Premier Leagues are great steps forward in this aim.”