How can Ole Gunnar Solskjaer become more than just a post-Mourinho manager?

What an important night this is for Ole Gunnar Solskjaer. Strangely, despite Manchester United’s poor form and their rhythm-less performances this season, he apparently remains relatively secure at Old Trafford. United chairman Ed Woodward has made such a show of buying into what Solskjaer represents that, clearly, to row back on that now would be to risk a very public humiliation.

The trouble is, Solskjaer’s appeal to Woodward seems to depend on commodities of only illusory worth. Increasingly, talk of philosophy, culture and DNA is the preserve of executives who want to sound like they know what they’re not talking about. See, for instance, Josh Kroenke’s accompanying message to Freddie Ljungberg’s temporary appointment. Not very convincing, is it?

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Seb Stafford-Bloor is a football writer at Tifo Football and member of the Football Writers' Association. He was formerly a regularly columnist for the FourFourTwo website, covering all aspects of the game, including tactical analysis, reaction pieces, longer-term trends and critiquing the increasingly shady business of football's financial side and authorities' decision-making.