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Messi, Ronaldo, Neymar murals represent positive change for creatives in Kazan

World Cup murals have represented a continuously evolving story in Kazan. While they are certainly impressive aesthetically, it's what you can't see that makes them particularly important, even symbolic of the change such a tournament can bring.

The murals project was initially started ahead of the 2017 Confederations Cup.

The local Supernova group were commissioned to produce several pieces around the city; Rubin midfielder Ruslan Kambolov and Russian great Igor Netto getting huge works dedicated to them near Kazan Arena.

Another was produced at the end of the Reka Bulak canal, depicting players from many of the participating countries with their arms around each other in a show of unity.

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Finally came the headline piece; next to the Ramada – one of two FIFA-licensed hotels in Kazan – was painted a Cristiano Ronaldo mural covering three stories, the idea being he could look out of his room and see himself while Portugal were based in Kazan for the Confederations Cup.  

"There was crazy hype about that one, because it's in closed territory and everyone wanted to look," Dmitry Kudinov of Supernova told Omnisport, referencing the fact his Ronaldo art is in a garage forecourt.

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But this mural proved something of a problem in one sense 12 months later at this World Cup.

Argentina were left with no choice but to stay at the Ramada ahead of their last-16 clash with France, who had already snapped up the nearby Mirage.

Although Lionel Messi himself was probably too preoccupied with Argentina's shambles to care, there was some ridicule aimed at them for the fact their country's prodigal son was staying in a hotel that looked upon his arch-rival and nemesis.

So, up went a smaller, more swiftly completed Messi mural in the same forecourt, hiding just around the corner from the giant artwork dedicated to Ronaldo.

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"It's interesting for the public, there's a hype about it and it's good for us, for Kazan," Kudinov, sporting striking red dreadlocks, said.

"It's beautiful. The mural [project] is a background of all that's happening here in Kazan and how crazy the World Cup is."

And with Brazil facing Belgium in Kazan on Friday, Supernova were put to work once more in time for the Selecao's arrival at the Mirage – Neymar getting himself immortalised on the building next door.

"I saw him [Neymar], he took a picture with the mural," Kudinov said. "My colleague told him the mural is him, so he takes a photo in public for Instagram.

"For us it's good, but we try to make the project good for everyone, fans, locals, everyone. When the World Cup finishes, tourists around the world, some will come here and maybe some will come to get these pictures. It's all good marketing for Kazan."

For some, the murals just represent a quirky story relating to the often-exaggerated drama of the Ronaldo-Messi rivalry, or – even more simply – something to snap a photograph of before consigning it to the endless depths of social media.

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But such work shows a hint of progress being made below the abstract surface between the creative community and the previously obstructive authorities.

"We don't volunteer, we work commercially," Kudinov remarked. "Here we are working with the local administration [authorities] and they're a customer, that's good.

"We have a big experience of working with the administration. We started in 2012, we took part in a big mural festival here, there were a lot of foreign artists making personal artwork here. It was crazy for Russia – [usually] no one's sketches, don't interfere with the administration.

"Before, it was like, on one side was the administration and the other side was artists. No one was connected together, thinking together.

"Now, in the last two years, we try and we made a lot of ideas together."