Socceroo legend Harry Kewell says his celebrity means nothing to the players in his Watford U21 side who are too young to remember him.
The former EPL star and World Cup veteran brought the curtain down on his playing career at the end of the 2014/15 season with Melbourne Heart (City).
But Kewell told ESPN his career with the likes of Leeds, Liverpool and Galatasaray meant nothing to his young charges.
"I know what it takes to play at the highest level but every player is different," he said.
"As coach of the U21s, it's not about reminiscing because some of them don't even remember me as a player.
“It's more about telling them they have to push themselves to the limit to make the first team and that 90 to 95 percent of success in football is down to hard work."
Kewell added: "When I was a player, I didn't think much about being a coach because all I wanted to do is play," he said.
"But so far I'm really enjoying it. I'm loving it … I'm falling in love with coaching straight away.
"It's hard work, you have to get your sessions and tactics right but I'm absolutely enjoying it. It's a chance to work with a Premier League club, manage the U21s and, yes, they can all play.
"I did my licenses over the summer in Northern Ireland with people like Francis Jeffers, Shola Ameobi, Robbie Blake.
"I wanted to see if I had the fire in the belly and when I did my first assessment the fire was definitely there."
Kewell said there is a “buzz” around the Hornets since returning to the English top-flight for the first time since 2006-07.
"There's a good core of players from U-18 upwards," he said. "It's a great learning curve for me. The manager (Quique Flores) is confident, yet very open. If you have any questions, he'll explain."comments