Westfield FFA Cup scores big with sponsors

The new FFA Cup has attracted multi-million dollar sponsorship deals ensuring the future of the fledging competition for years to come.

Westfield will be the inaugural naming rights partner of the FFA Cup for the next three seasons, it was announced on Monday.

The competition has also secured a number of blue-chip partners including Harvey Norman, NAB and TV rights partner, Fox Sports.

 British sportswear company, Umbro – associated with the FA Cup – will be the official ball supplier of the competition.

The company will also provide a specially designed FFA Cup Match Ball which will be available for football fans in select retail outlets.

The sponsorship boost will underwrite the massive travel costs associated with the tournament.

A-League clubs will join the state and territory teams in the Round of 32 which kicks off with a live draw June 26.

Speaking at the announcement FFA CEO David Gallop said: “With the corporate support of our partners, we can finally realise our dream of having a truly national football competition that connects the grass roots to the semi-professional tier and through to the elite level of the Hyundai A-League.

“Since unveiling the Cup in February, there has been a genuine buzz amongst the Australian football community and today’s partnership announcements provide another historic moment in the genesis of the competition.”

Fox Sports will broadcast live and exclusive the Round of 32 draw on Thursday, 26 June 2014. Coverage will include a minimum of 10 matches from the Round of 32 onwards, including all quarter-finals, semi-finals and the Westfield FFA Cup Final 2014.

Key Dates of the Westfield FFA Cup 2014

Live Draw of Westfield FFA Cup 2014 Round of 32 - Thursday, 26 June 2014
Westfield FFA Cup 2014 Round of 32 matches commence - Tuesday, 29 July 2014
Live Draw of Westfield FFA Cup 2014 Round of 16 - Thursday, 21 August 2014
Live Draw of Westfield FFA Cup 2014 Quarter Finals - Thursday, 25 September 2014
Live Draw of Westfield FFA Cup 2014 Semi Finals - Thursday, 6 November 2014
Westfield FFA Cup Final 2014 Activities W/C Monday - 8 December 2014
Westfield FFA Cup Semi Final 2014 (1) - Tuesday, 11 November 2014
Westfield FFA Cup Semi Final 2014 (2) - Tuesday, 25 November 2014
Westfield FFA Cup Final 2014 Tuesday - 16 December 2014