The campaign highlights the broadcaster's schedule that is set to feature more than 700 live matches across major domestic and European competitions.
Titled 'LEVELS', the campaign focuses on a 60-second advert narrated by actor Matt Smith.
The multi-platform promo showcases the breadth of TNT Sports' prominent broadcast talent such as Laura Woods, Ally McCoist, Steven Gerrard, and Karen Carney.
TNT Sports are raring to go for 2026/27
Active players including Arsenal’s Declan Rice, Manchester United’s Ella Toone and Matheus Cunha, and Chelsea’s Moisés Caicedo also feature in the ad.
Created in collaboration with creative agency Brothers and Sisters, the campaign officially launches on Friday, August 7 across TV, cinema, radio, digital, and social media channels.
The upcoming season showcases TNT Sports' extensive rights portfolio, spanning the Premier League, Emirates FA Cup, Women’s FA Cup, UEFA Champions League, UEFA Europa League, UEFA Conference League, and selected fixtures from Italy’s Serie A.
All coverage will be streamed on Warner Bros Discovery's new UK streaming platform, HBO Max.
TNT Sports’ live match broadcasting for the 2026/27 campaign begins on Wednesday, August 12.
The UEFA Super Cup fixture between Champions League winners Paris Saint-Germain and Europa League champions Aston Villa will be broadcast live on the relevant channels.
Coverage continues on Sunday, August 16 with the FA Community Shield fixture between Premier League champions Arsenal and FA Cup winners Manchester City at Cardiff’s Millennium Stadium.
