EA Sports FC reveals new branding after ending 30-year association with FIFA

EA Sports FC
(Image credit: EA Sports)

EA Sports have unveiled the new logo and branding that will adorn their flagship football game in the post-FIFA-collaboration era.

Last May, EA announced that it would be ending its 30-year partnership with FIFA, football's governing body, after failing to agree on a new licensing deal. This ended one of the biggest and most lucrative gaming collaborations in gaming history. The decision meant that EA can no longer use the 'FIFA' name on the title of their game, which will be known as EA Sports FC. 

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Ed McCambridge
Staff Writer

Ed is a staff writer at FourFourTwo, working across the magazine and website. A German speaker, he’s been working as a football reporter in Berlin since 2015, predominantly covering the Bundesliga and Germany's national team. Favourite FFT features include an exclusive interview with Jude Bellingham following the youngster’s move to Borussia Dortmund in 2020, a history of the Berlin Derby since the fall of the Wall and a celebration of Kevin Keegan’s playing career.