'Future collector's item' Euro 2024's must-have piece of merchandise dazzles fans

Detailed view of beer cups during the UEFA EURO 2024 group stage match between Hungary and Switzerland at Cologne Stadium on June 15, 2024 in Cologne, Germany
Euros fans are up for the cup (Image credit: Future)

Whether it’s a blaring vuvuzela or a traditional Arab bisht, every international tournament has its must-have collectable. 

We’re only a few days into Euro 2024, but it would appear that such an item has already emerged in Germany

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Joe Mewis

For more than a decade Joe Mewis has worked in football journalism as a reporter and editor, with stints at Mirror Football and LeedsLive among others. He is the author of four football history books that include times on Leeds United and the England national team.