In a three-year deal that gives a huge boost to top-flight clubs like Manchester United, Chelsea and Arsenal, the league said the total value of the deal was 1.78 billion pounds ($2.61 billion) or 5 percent more than it received last time.
BSkyB, which has drawn over 9 million customers with its offer of major sports coverage and movies, will pay a total of 1.62 billion pounds as it seeks to lure subscribers who are spending more time at home during the economic downturn.
"The continued investment in playing talent and facilities made by the clubs is largely down to the revenue generated through the sale of our broadcast rights," Premier League Chief Executive Richard Scudamore said.
"The live UK rights are the largest contribution to the revenues we distribute centrally to the clubs and this deal gives them the stability to plan and invest in the most important aspect of our business -- the football. Everything else flows from that."
Walt Disney Co's TV network ESPN, which also lost out on football rights in Germany last year, said it took part in the auction and was disappointed to miss out.
BSkyB, which has Rupert Murdoch's son James as its non-executive chairman, also said it was delighted and that the ruling gave it confidence for the future. It was not allowed to show all the matches under European Commission competition rules.
The league said the decision to award more matches to BSkyB than Setanta for the new contract did not reflect on Setanta's current performance but was simply down to the auction process.
