The striker has burst onto the scene this season with a remarkable run of form in Austria and the Champions League.
That form has seen him earn links with several of European football’s biggest clubs, including Barcelona.
But ESPN FC reports that sources at the Camp Nou say the €100m price tag Salzburg have put on the player is deemed excessive.
They say that the fee is “disproportionate” and “not in line with his market value”.
Barca are therefore unlikely to make a move for the Norwegian unless the Austrian club significantly reduce their demands, according to the source.
However, recent reports suggested that he could be willing to snub a move to England in order to join RB Leipzig in the Bundesliga.
Haaland made history by becoming the first player to score seven goals in his first four Champions League games.
Barca consider him an option as they look for a long-term successor to Luis Suarez, who turns 33 in January.
But as things stand, the Catalan giants don’t believe he is worth what Salzburg are demanding.
Get the best features, fun and footballing frolics straight to your inbox every week.
Thank you for signing up to Four Four Two. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.