What Leeds United's Red Bull deal means as club confirms partnership

Leeds United / Red Bull
(Image credit: Getty Images)

Leeds United have partnered with Red Bull, in a landmark move for the energy drink company.

The Yorkshire outfit have confirmed that they have entered a ‘multi-year agreement’ with Red Bull that will see the energy drink company appear as the club’s front of shirt sponsor from next season. The firm have also made a minority investment in the Elland Road club as the club look to rebound from Sunday’s Championship playoff final defeat to Southampton

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Joe Mewis

For more than a decade Joe Mewis has worked in football journalism as a reporter and editor, with stints at Mirror Football and LeedsLive among others. He is the author of four football history books that include times on Leeds United and the England national team.