The message was loud and clear from the first players to arrive in the Socceroos' pre-World Cup training camp - go hard or prepare to go home.
Netherlands-based duo Jason Davidson and Tommy Oar fronted the media on day one in Gosford, with both men prepared for a rigorous week of physical and tactical preparation under the watchful gaze of head coach Ange Postecoglou and his backroom staff.
"It's nice to be here and see a few of the boys and really get ready to get down to work," Davidson told footballaustralia.com.au.
"It's really exciting firstly just to be in the squad but now I suppose you have to work even harder to make sure you're on that plane to Brazil.
"Ange hasn't said a lot yet but we know training is going to be hard and important for us and I think we're just looking forward to getting started.
"I've been working hard all season, I had pretty good form and I'm trying to bring that confidence into the national team. If I do that I think Ange will stick by me and I have to repay the favour."
Postecoglou will get his first chance to run the rule over his squad hopefuls on Friday afternoon, with their first training session set down at Central Coast Stadium.
With Postecoglou needing to cut three players before the squad departs for Brazil, the sessions are sure to be intense as everyone aims to state their case for inclusion.
"I think will be very intense and very competitive. Everybody is going to be doing everything they can to try and show their worth," winger Oar said.
"I think it's a good environment for the camp because it will increase the intensity of the training.
"Ange, when I've worked with him in the past, he's one that likes hard work.
"No one takes their spot for granted when Ange is the coach and it's kind of refreshing. It's refreshed the whole team and brought a new energy to training and to games.
"If you don't perform in one training session or game then you can lose your spot but you can make your spot if you do well.
"So I guess that's the perfect atmosphere to maximise the level."
The majority of the rest of the squad will continue to filter in over the next day or so, with the rest who have matches abroad this weekend to link up with the side when they move to Sydney next week.