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Colombian side Fortaleza release new kit inspired by emojis

The second division side have released a new strip which targets millennials and general lovers of the ideograms

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In a world where words are losing out to emojis, Fortaleza have jumped on the bandwagon in the hope of appealing to their younger audience.

The Bogota-based club, who have recently been relegated to the Category First B division, unveiled their new kit on Periscope – and the social media reaction seemed to be overwhelmingly positive.

Colombian designer Paco Cepeda was one of the brains behind the kit, and explained the thinking behind his creative white and blue strips.

Cepeda wrote on Twitter: "We created this shirt alongside more than 2,000 children who play in Fortaleza ... which speaks their language. It is inclusive, friendly, and brings them closer to the team.

"It's a shirt designed for the target: millennials! Soccer is fun!"

It's a smiley face and thumbs up from FFT

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