Atletico agree Shanghai partnership

MADRID - Atletico Madrid have signed a partnership deal with Chinese side Shanghai Shenhua that aims to promote both clubs and exploit marketing opportunities.

The agreement, to be officially presented simultaneously in the two cities on Wednesday, also foresees the exchange of players and clinics for coaches from both clubs.

"This important project opens up the possibility of sharing strategies and exploiting new commercial and marketing opportunities," Atletico said on their website on Saturday.

Atletico added Shenhua were one of the world's top clubs in terms of generating marketing revenue and had one of the largest and best-equipped training complexes.