Friday night A-League upgrades to SBS ONE

The success of the A-League on free-to-air will see live Friday night games upgraded to SBS ONE when the 10th anniversary season kicks off on October 10.

The broadcaster is hoping to piggyback on the 2014 World Cup audience which reached a massive 10.8 million.

The Socceroos’ opening group match in Brazil attracted an average of 2.28 million viewers, making it SBS’s 5th highest rating individual program of all time for SBS.

FFA CEO David Gallop described the switch from SBS TWO as “pivotal".

"The move of Hyundai A-League broadcasts to SBS ONE is a sign of SBS’s commitment to the game and underlines the booming popularity of the Hyundai A-League,” Gallop said.

“This is a pivotal move for Australian football and reflects the game’s vibrant role in the mainstream of our society.”

The 2014/15 campaign will kick off with a blockbuster encounter between Melbourne Victory and Western Sydney Wanderers at Etihad Stadium.

SBS and the FFA plan to ramp up the interest in Harvey Norman Friday Night Football. Games will be live on SBS ONE and simulcast in high definition on SBS HD.

SBS Managing Director Michael Ebeid said: “Moving the Hyundai A-League to SBS ONE capitalises on our momentum from the World Cup and signals our increased commitment to and confidence in growing this great game which unites communities across so many cultures.”

Director of Sport for SBS, Ken Shipp, said bringing the A-League to free-to air audiences for the first time in 2013 was an important step forward for broadcaster and the game.

“The immense success of our 2014 FIFA World Cup coverage on SBS ONE shows there is an incredible thirst for football in Australia,” Shipp added.