Hyundai extends FFA partnership by four years

Hyundai Motor Company Australia has extended their partnership with the A-League and Football Federation Australia for another four years.

The extension brings the partnership to fifteen years, which will see Hyundai continue to hold naming rights to the Hyundai A-League, as well as extend its rights as automotive sponsor to the Westfield Matildas, Caltex Socceroos and the Westfield W-League.

Gallop hailed the partnership built with Hyundai over the last eleven years.

“Hyundai has been a fantastic supporter and partner of the A-League since before the competition’s inception and it is great news they have agreed to continue the relationship for a further four years,” Gallop said.

“Hyundai’s support now runs through the pyramid of Australian Football from the grassroots to our flagship competitions. “I’d like to thank Hyundai for their valuable support and look forward to another four years of the relationship.” 

The renewal will also see a continuation of the successful Goals for Grassroots program. 

The program alone has had $600,000 contributed by the automotive company to grassroots teams in the sport.

Hyundai CEO Charlie Kim also paid tribute to the partnership and it's influence on football at all levels.

“A commitment to be title sponsor for 15 consecutive years is a rare thing in any sport, and there is no better measure of how much Hyundai loves the game – we are as much fans as we are sponsors," Kim said.

“I extend my thanks to David Gallop and the team at the FFA for the great work they do for football in this country. We will continue to support the Hyundai A-League, along with the Westfield W-League, the Caltex Socceroos and the Westfield Matildas, because we know that when we grow football, we grow our brand.

“Also, we never forget where our future football stars come from, the grass-roots clubs, to whom we have donated over $600,000 through our Goals for Grassroots program.”

Hyundai this year also allowed teams to seek out their own automotive sponsorships, relinquishing it's exclusive rights as partner to the 10 A-League clubs, something Gallop also recognised.

“The Hyundai A-League has grown to become one of the most recognisable mainstream sporting competitions in Australia and Hyundai should be congratulated for their role in allowing the league and the 10 clubs to maximise future growth by allowing clubs to enter into automotive sponsorships of a significant nature,” Gallop said.

“It shows that football is serious about working together to grow the game and is a fantastic indication of the strength of the relationship football shares with Hyundai at all levels.”

Mr Charlie Kim said that Hyundai understood the economical climate of football, and that lead to the decision.

“We understand that to grow the game of football at club level, and to demonstrate our commitment to the sport, it’s important to allow this flexibility. We look forward to seeing even more success and growth in the Hyundai A-League through to the end of the decade.”  -