Nissan to drive City into the future

Melbourne City and Nissan have broken the monopoly of automotive giant Hyundai after Nissan signed on to become the automotive sponsor of the club.

To mark the start of this new partnership, the #23 Nissan NISMO Altima Supercar, driven by Nissan Motorsport’s Michael Caruso, will bear Melbourne City FC branding at this weekend’s Townsville 400 round of the V8 Supercars Championship.

Richard Emery, Managing Director and CEO of Nissan Australia, mentioned the strong pre-existing relationship Nissan has with the City Football Group.

“Nissan has a global partnership with City Football Group, which includes teams in the UK, Japan and the USA, and today’s announcement is a natural progression of our strong association with, and support of, the world game,” Emery said.

“Nissan Australia is excited to work with Melbourne City Football Club to further strengthen both our brands and commitment to Australian sport.”

With the laws on marketing laxing in the A-League, for the first time automotive partners are now a possibility, something Melbourne City CEO Scott Munn revels in.

“We are delighted to announce Nissan as the first ever Club Automotive Partner in the A-League. Nissan are, like us, committed to sustainability and innovation and that translates in a very real way to benefits for Melbourne City fans," he said.

“This partnership will see a range of promotions and activities that bring fans closer to Melbourne City and to Nissan. By support for both the men’s and the women’s team, Nissan is demonstrating a real and deep commitment to, and passion for, football.”