Why don't Chelsea have a sponsor for their new kit?

Nike New Chelsea home kit 23/24 why don't Chelsea have a sponsor for their new kit
(Image credit: Chelsea/Nike)

Chelsea have released their new kit for the 2023/24 season without a front-of-shirt sponsor, leading many fans to question exactly what's going on. 

Tapping into a '90s theme, Nike have implemented an iridescent Chelsea crest and Swoosh on the new home kit, keeping the kit minimal to allow the players to do their talking on the pitch.

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Ryan Dabbs
Staff writer

Ryan is a staff writer for FourFourTwo, joining the team full-time in October 2022. He first joined Future in December 2020, working across FourFourTwo, Golf Monthly, Rugby World and Advnture's websites, before eventually earning himself a position with FourFourTwo permanently. After graduating from Cardiff University with a degree in Journalism and Communications, Ryan earned a NCTJ qualification to further develop as a writer while a Trainee News Writer at Future.