Barcelona presidential candidate Joan Laporta has pledged to do everything in his power to keep Lionel Messi at the club.
The Argentina international is out of contract this summer and has yet to make a decision on his future.
Manchester City and PSG are thought to be leading the race to sign Messi, who has spent his entire career to date at the Camp Nou.
The six-time Ballon d’Or winner tried to leave Barcelona last summer, only to be denied a move by former president Josep Maria Bartomeu.
As speculation about Messi’s future abounds, Laporta insists it is his priority to keep the Argentine at the club.
"I will do everything possible for Messi to stay," he told Sky Italia.
"Messi should be valued with the affection he deserved and with a suitable financial package, but it's not about money. He needs a winning sporting proposal, Leo wants to win again with Barcelona.
"I know him well, I have a good personal relationship with him. He is not someone that is here for the money. He will need a competitive sporting offer because he's a winner."
Barcelona are also trailing Atletico Madrid in the La Liga title race, with Diego Simeone’s side nine points clear of Ronald Koeman’s men.
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