Newcastle United appoint former Real Madrid backroom figure to key strategic position at St. James' Park

Newcastle fans celebrate their first goal during the Premier League match between Newcastle United FC and Tottenham Hotspur FC at St James' Park on September 1, 2024 in Newcastle upon Tyne, England
Newcastle fans celebrate (Image credit: Getty Images)

Newcastle United have filled a major vacancy on the board of directors with the appointment of David Hopkinson, effective from Friday, September 5.

The Magpies have been without a day-to-day chief executive since Darren Eales stepped down last year.

Hopkinson arrives with vast experience as a sports and marketing executive having previously held a role at Real Madrid.

Newcastle United appoint ex-Real Madrid man as CEO

LONDON, ENGLAND - SEPTEMBER 21: Newcastle United's CEO Darren Eales arrives for the Premier League match between Fulham FC and Newcastle United FC at Craven Cottage on September 21, 2024 in London, England. (Photo by Serena Taylor/Newcastle United via Getty Images) Arsenal target Alexander Isak

Darren Eales has stepped down from the position due to health reasons (Image credit: Getty Images)

A statement on Newcastle's website read: "David joins Newcastle United after serving as President and Chief Operating Officer at Madison Square Garden Sports in the United States, where he led the business operations of the New York Knicks and New York Rangers.

"Both are among the most valuable franchises in the National Basketball Association and National Hockey League respectively, and compete at the world-renowned Madison Square Garden in New York City.

Newcastle United manager Eddie Howe is expecting to be busy in the final week of the summer window

Eddie Howe has been the club's spokesperson for much of the summer's transfer happenings (Image credit: Getty Images)

"Previously, as Global Head of Partnerships at Real Madrid, David served on the executive team as they cemented their place as one of the world's most valuable football clubs."

Hopkinson has also worked for the NHL's Toronto Maple Leafs and the NBA's Toronto Raptors in a high-powered executive role.

Club chairman and governor of the Public Investment Fund of Saudi Arabia, Yasir Al Rumayyan said: "David is an outstanding executive whose track record across global sport and entertainment speaks for itself.

"His experience and strategic capabilities will be invaluable as we continue to build on the club's presence locally and grow it globally on and off the pitch.

"David's leadership will be critical as we build upon what we have already achieved since the acquisition towards an exciting future and sustainable success."

Newcastle are also expected to announce the arrival of a new sporting director in due course.

Joe Donnohue
Senior Digital Writer

Joe joined FourFourTwo as senior digital writer in July 2025 after five years covering Leeds United in the Championship and Premier League. Joe's 'Mastermind' specialist subject is 2000s-era Newcastle United having had a season ticket at St. James' Park for 10 years before relocating to Leeds and later London. Joe takes a keen interest in youth football, covering PL2, U21 Euros, as well as U20 and U17 World Cups in the past, in addition to hosting the industry-leading football recruitment-focused SCOUTED podcast. He is also one of the lucky few to have 'hit top bins' as a contestant on Soccer AM. It wasn't a shin-roller.

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