I own almost 100 football shirts and really I should be making attempts to slim down my collection, but Cyber Friday is doing me ZERO favours.
Something has happened to the soccer shirt market in the last four or five years.
Something has clicked and designers seem to be listening more to fans, reacting to trends and giving the people what they want: a mix of options. Classic silhouettes, nods to fan favourite shirts from decades gone and 'wildcard' options that will turn heads.
It's challenging to re-imagine a club shirt season after season, and with second and third kits to produce season-after-season designers seem to, all of a sudden, be on a slightly looser leash.
They're experimenting more and having fun with designs. Fans aren't as put off by outlandish designs anymore, it's becoming the norm. Just look at Arsenal's away shirt this season. So loud, so in your face, it's not for everyone, but I guarantee it will be coveted as a cult classic as the seasons pass.
Why? Because it's memorable, and the team that current wears it are good and might win something this season. Ingredients for a classic. It's not just a purchase, it's an investment!
With all the above in mind, I've had some fun curating a wishlist of shirts that could well become classics in a few seasons.
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